What Is Digital Marketing? A Guide to Marketing with Fabricio Da Silva Claudino
In the world of business development and branding, going digital is all the excitement. So just what’s Digital marketing and the way can we use it to grow our businesses?
Digital Marketing Defined
Digital marketing is that the advertising and promotion of companies and their brands through digital media channels. Digital media, at the instant, includes websites, social media, radio, television, mobile, and even sorts of traditionally non-digital media like billboards and transit signs. Essentially any marketing media that’s delivered electronically is taken into account digital marketing.
This leaves only various kinds of person-to-person (P2P) marketing, print advertising, and marketing outside of the digital marketing umbrella. Even then, print ads, junk mail, print directories, billboards, and posters are all beginning to connect with their digital counterparts. With items like URL landing pages, QR codes, web banner advertising, online directories, and text codes, traditional marketing, and advertising nearly always includes a digital marketing connection.
Why the main focus on Digital Media?
The shift to digital media is being driven by marketing agencies, business owners, and consumers alike. The ever-increasing demand to indicate quantifiable results makes going digital a dream for the digital marketing agency. Most digital media, including websites, social media, and mobile advertising is way easier to trace than traditional marketing media like print advertising.
For business owners, many varieties of digital advertising are very low cost. Having an online presence, engaging customers in conversations through social media, and e-mail marketing are low-cost alternatives to print advertising and junk mail. These digital channels are available to businesses of any size, and help to even the playing field for start-ups, small businesses, and independent consultants seeking new business.
For consumers, the fast pace of life makes digital advertising a requirement. When consumers require products and services, gone are the times of thumbing through a phonebook to search out them. Now, we whip out our mobile devices or head to our computers for answers — and that we find them fast.
Using Digital Media to create Your Business and Brand
No matter what size your business is — large or small to medium-sized business/enterprise (SMB or SME) — you’ll effectively market your business through low-cost digital channels. The muse of your marketing efforts is going to be your website. Invest wisely in your website, and make certain that it does the following:
Adequately represents your business and brand (look and feel, messaging)
Adequately speaks to your audience
Can be found by searchers on top search engines
Is up-to-date and simply navigable
Provides multiple channels for customer communication
Connects to other marketing efforts
It is recommended that you just work with an expert web design firm that’s skilled in web development and computer program optimization. Because your website is that the foundation to and from which all other digital channels will lead, it should be considered one of your top business investments.
Once you’ve got your website complete, the subsequent steps would be to launch regular monthly or bi-monthly e-mail campaigns and connect with customers via social media. If you’re truly on a shoestring budget, these are efforts that will be done in-house (by someone with the correct knowledge) or for an occasional cost by an outdoor digital marketing agency. Make sure that every one of your efforts led customers back to your website where they’ll fully engage along with your business, products, and services, and choose the channels through which they contact you.
If you’re curious about getting aggressive with search marketing, you’ll put aside some digital marketing dollars for computer program optimization and pay-per-click advertising. Many businesses today rely heavily on being found online to realize new customers. a typical misconception among business owners is that simply having an internet site means customers will find it. Not so. Your site must be built with specific keywords and phrases, Meta data, page content, and linking strategies that will help it reach top search rankings.
Because many keywords and phrases have stiff competition for top search rankings, you may have to supplement your organic computer program optimization efforts with pay-per-click advertising. Getting established with pay-per-click advertising campaigns are often a bit daunting, but with a touch of time, effort, and instruction, that can also be accomplished in-house, or for an inexpensive cost through an outdoor digital marketing agency.
Beyond e-mail, social media marketing, and computer programed marketing, you’ll venture into a bunch of other digital marketing efforts. Mobile advertising, radio, television, electronic billboards, and far more are available as marketing outlets. Whatever digital efforts you decide on, they ought to all connect and tie into your foundation — your company website.
If you have got the means, a wise investment would be to have interaction with the services of a Digital Marketing agency to help in your marketing efforts. Today, many digital agencies offer multiple levels of service to accommodate businesses large and little.
Da Silva Fabricio was born in Sorocaba, SP. He is graduated from the University of Buenos Aires, in advertising and marketing. Now He is a writer and currently finishing his first book, a memoir. He also has a project to start a fundraiser to assist people facing the law in countries they are not citizens, because of his bad experience in Australia with poor legal assistance and been accused of charges.
Connect with Fabricio Claudino in digital marketing agency Fabricio da Silva Claudino online at https://fabriciodasilvaclaudino.wordpress.com/, Socially on Twitter, Crunchbase and blogging on Medium for Images Pinterest For videos Youtube.
